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Wednesday, May 21, 2014
It Grows On You
Every year prior to the winter holiday season, Americans are inundated with a particular TV commercial and its familiar "Ch-Ch-Ch-Chia!.." jingle. For those in the audience who live outside the US you may not be aware of the annual Chia Pet phenomena. The Chia Pet is a small terra cotta figurine usually in the shape of an animal or the head of a famous person; which is used to grow chia (Salvia hispanica). The chia sprouts over a few weeks and creates the appearance of green fur or hair on the figure. This is a novelty product that is readily available throughout the year but is only advertised for a few short weeks. It has been extremely successful for almost forty years. From a marketing standpoint I find this amazing.
For those of you who now have that silly Chia Pet jingle stuck in your heads, you can go here to get some relief.